One of the greatest challenge for me is to work on my own brand.
I'm the most exigent client and I want to take care of all possible aspects
to convey a clear, strong and coherent personality.
Here's the story of my new brand.
One of the greatest challenge for me is to work on my own brand.
I'm the most exigent client and I want to take care of all possible aspects
to convey a clear, strong and coherent personality.
Here's the story of my new brand.
One of the greatest challenge for me is to work on my own brand.
I'm the most exigent client and I want to take care of all possible aspects
to convey a clear, strong and coherent personality.
Here's the story of my new brand.
One of the greatest challenge for me is to work on my own brand.
I'm the most exigent client and I want to take care of all possible aspects
to convey a clear, strong and coherent personality.
Here's the story of my new brand.
One of the greatest challenge for me is to work on my own brand.
I'm the most exigent client and I want to take care of all possible aspects
to convey a clear, strong and coherent personality.
Here's the story of my new brand.
I have a complex but beautiful life: family management, work and training, hobbies and travels, things to balance all together.
In this scenario my job needs to stay flexible but also be a source of knowledge, energy and personal satisfaction (and yes, also money!).
I need a brand, and a strategy, to combine all these expectations.
I have a complex but beautiful life: family management, work and training, hobbies and travels, things to balance all together.
In this scenario my job needs to stay flexible but also be a source of knowledge, energy and personal satisfaction (and yes, also money!).
I need a brand, and a strategy, to combine all these expectations.
I have a complex but beautiful life: family management, work and training, hobbies and travels, things to balance all together.
In this scenario my job needs to stay flexible but also be a source of knowledge, energy and personal satisfaction (and yes, also money!).
I need a brand, and a strategy, to combine all these expectations.
Craft a new identity.
Provide a partnership service to small-medium companies delivering 3 value propositions.
Say that with a new website and a stunning look.
Spread the messages using the blog and the social media.
Craft a new identity.
Provide a partnership service to small-medium companies delivering 3 value propositions.
Say that with a new website and a stunning look.
Spread the messages using the blog and the social media.
Craft a new identity.
Provide a partnership service to small-medium companies delivering 3 value propositions.
Say that with a new website and a stunning look.
Spread the messages using the blog and the social media.
Craft a new identity.
Provide a partnership service to small-medium companies delivering 3 value propositions.
Say that with a new website and a stunning look.
Spread the messages using the blog and the social media.
The heart above everything else. My mantra.
I've always followed this principle in my life, even if i was not conscious of that, even if everyone push me toward a different choice.
The birth of my son Giulio has been a crucial moment in my life and after a few months i found myself at a crossroad:
I was kind of confused and i the meanwhile people told me not to do a crap.
But i’m Marianna, and i chose for freedom, personal growth and my affections.
So here starts my branding as a freelance, part-time, designer.
The heart above everything else. My mantra.
I've always followed this principle in my life, even if i was not conscious of that, even if everyone push me toward a different choice.
The birth of my son Giulio has been a crucial moment in my life and after a few months i found myself at a crossroad:
I was kind of confused and i the meanwhile people told me not to do a crap.
But i’m Marianna, and i chose for freedom, personal growth and my affections.
So here starts my branding as a freelance, part-time, designer.
How have you chosen your outfit this morning? Unless you’ve taken random things from the wardrobe because you were in late, you usually choose piece by piece your outfit to convey a clear message about you.
This is similar to the visual identity, it’s about the look but...in which way the look can tell something about ourselves?
It's because we have a personality and this shapes our choices and guide the way we interact with the others.
So first we need a personality, then the look. I brought the same concept in my branding defining:
How have you chosen your outfit this morning? Unless you’ve taken random things from the wardrobe because you were in late, you usually choose piece by piece your outfit to convey a clear message about you.
This is similar to the visual identity, it’s about the look but...in which way the look can tell something about ourselves?
It's because we have a personality and this shapes our choices and guide the way we interact with the others.
So first we need a personality, then the look. I brought the same concept in my branding defining:
So now, let’s go with the visual and the brand expression.
As usual, I made some sketches and developed the best solutions in Illustrator.
After asking for a feedback to my dear friends, i go straight for the 3 twisted circle wrapping the “M”.
It's not a complex logo but it has different reading levels:
Then i complete the work on the guidelines adding:
So now, let’s go with the visual and the brand expression.
As usual, I made some sketches and developed the best solutions in Illustrator.
After asking for a feedback to my dear friends, i go straight for the 3 twisted circle wrapping the “M”.
It's not a complex logo but it has different reading levels:
Then i complete the work on the guidelines adding:
During my collaboration with Softhrod i contribute to the product strategy bringing the Jobs to be done (aka JTBD) perspective and the Value Proposition Canvas.
So i used this knowledge for my brand strategy.
I mapped all the jobs, pains and gains of my customer segment and then worked on the value propositions choosing to deliver only 3 of them, but in excellent way.
During my collaboration with Softhrod i contribute to the product strategy bringing new solutions I discovered on internet.
I'm talking about the Jobs to be done (aka JTBD) and the Value Proposition Canvas.
So i used this knowledge for my brand strategy.
I mapped all the jobs, pains and gains of my customer segment and then worked on the value propositions choosing to deliver only 3 of them, but in excellent way.
Strategy means also to study the competitors, so I:
Finally I produced my doc with the content strategy, at raw level.
Strategy means also to study the competitors, so I:
In addition to that, i read a quick guide to the inbound marketing and i got that my contents must be organized around pillar pages so Google will perceive my website as reliable. And also social media are important for the web presence and they must be chosen carefully in order to engage the right audience
Finally I produced my doc with the content strategy, at raw level.
I would like that all the people ask me for a cheap website could read this case study.
Did you see how much work to get to this point? And this is only a synthesis!
At this point, starting from my brand guidelines and my raw content strategy I moved to the website design.
I started with the wireframing and copyrighting, all together, in order to test the visual hierarchy, the quality of contents and the goodness of conversion paths.
Just after the test i move to the visual stage and -finally!!!- i saw my branding very close to the end.
As last but not least, i brought all the contents and the design on Wordpress.
I was tempted to code my own theme starting from Bootstrap 4 framework (yes I also can do that!), but i decided to shorten the delivery time and use a site builder.
My focus now is not to code anymore, but use my energies in making myself a better designer. I decided to use my knowledge in HTML/CSS to facilitate the communication with developers.
I would like that all the people ask me for a cheap website could read this case study.
Did you see how much work to get to this point? And this is only a synthesis!
At this point, starting from my brand guidelines and my raw content strategy I moved to the website design.
I started with the wireframing and copyrighting, all together, in order to test the visual hierarchy, the quality of contents and the goodness of conversion paths.
Just after the test i move to the visual stage and -finally!!!- i saw my branding very close to the end.
As last but not least, i brought all the contents and the design on Wordpress.
I was tempted to code my own theme starting from Bootstrap 4 framework (yes I also can do that!), but i decided to shorten the delivery time and use a site builder.
My focus now is not to code anymore, but use my energies in making myself a better designer. I decided to use my knowledge in HTML/CSS to facilitate the communication with developers.
Branding has been a beautiful and hard journey, but i’m very proud of the result.
Next steps? Go on with testing, refinement, add analytics tool and publish new contents for people hungry of design.
Branding has been a beautiful and hard journey, but i’m very proud of the result.
Next steps? Go on with testing, refinement, add analytics tool and publish new contents for people hungry of design.
© 2019 Marianna De Caro